Who is father of digital marketing?
Who is father of digital marketing?
It's {no doubt|little question|little doubt} that Philip Kotler is {one of|certainly one of|considered one of} them! He {is considered|is taken into account} the “Father of Modern Marketing”, and {provides|offers|supplies} us with {important|essential|necessary} {lessons|classes} {that can be|that {may|might|could} be} {applied|utilized} to your digital {strategy|technique}.
Digital {Marketing|Advertising|Advertising} {Expertise|Experience} Of Virtuenetz
SMEs largely favor Facebook {for their|for his or her} digital {marketing|advertising|advertising} efforts {due to|because of|as a {result|end result|outcome} of} its {ability|capability|capacity} to let {businesses|companies} {engage|interact|have interaction} inexpensively and {effectively|successfully} with {a huge|an enormous} {target|goal} market. However, {it is|it's} {observed|noticed} that SMEs {need to|have to|must} {learn about|study|find out about} sketching their Facebook Marketing {strategy|technique} {in order to|so as to|to {be able|have the ability|find a way} to} get {maximum|most} {benefit|profit}. SMEs {also|additionally} {need to|have to|must} {become|turn out to be|turn into} {skilled|expert} at {tracking|monitoring} the effectiveness of their Facebook Marketing efforts {while|whereas} apprehending {best|greatest|finest} practices for Facebook Marketing. {Is English {necessary|needed|essential} for digital marketing?
Those who {wish to|want to} make their {career|profession} in digital {marketing|advertising|advertising} {must have|should have|will {need to|have to|must} have} English {knowledge|information|data}. A {career|profession} in digital {marketing|advertising|advertising} {is an ideal|is a perfect} {option|choice|possibility}, {but|however} all {you should|you must|you {need|want} to} know is about English. When {you are|you're|you {might|may|would possibly} be} {searching for|looking for|trying to find} a digital {marketing|advertising|advertising} job and going for {a meeting|a gathering}, {you should|you must|you {need|want} to} {only|solely} {talk|speak|discuss} in {appropriate|applicable|acceptable} English.
Digital {Marketing|Advertising|Advertising} {Agency|Company} Pakistan
Digital {marketing|advertising|advertising} works {for every|for each} {business|enterprise} and all industries, {but|however} {there is no|there {isn't|is not} a|there {isn't|is not} any} one-size-fits-all {approach|strategy|method}. Different {companies|corporations|firms} {need|want} {to use|to make use of} {different|totally different|completely different} digital {tactics|techniques|ways} {to achieve|to realize|to attain} their {goals|objectives|targets}. The {best|greatest|finest} {tactics|techniques|ways} {depend on|depend upon|rely upon} {several|a {number|quantity} of} {factors|elements|components}, {such as|similar to|corresponding to} your {marketing|advertising|advertising} {team|group|staff}'s {size|measurement|dimension}, {budget|price range|finances}, {target audience|audience|target market}, and {business|enterprise} {goals|objectives|targets}. Pay-per-click {advertising|promoting} refers to paying for {each|every} {click|click on} on {a specific|a selected|a particular} {link|hyperlink}.- {
- Compared to {other|different} fields of digital {technology|know-how|expertise}, digital {marketing|advertising|advertising} has taken the lead and proving to be of {enormous|monumental|huge} scope {in the|within the} {country|nation}. |}
- Also, the {SEO|search engine optimization|web optimization} service {we provide|we offer} {is highly|is very|is extremely} {secure|safe} with {guaranteed|assured} {results|outcomes}.
- There has arisen a {need to|have to|must} embrace {a new|a {brand|model} new} {method|technique|methodology} {of marketing|of selling|of promoting} that {will be|shall be|might be} far-reaching and {effective|efficient} {among|amongst} these difficulties. {
- Connect with VirtueNetz as your {marketing|advertising|advertising} {partner|companion|associate} to {bring|convey|deliver} {remarkable|exceptional|outstanding} success to {business|enterprise}, promote your {brands|manufacturers}, drive {profitable|worthwhile} leads for {sales|gross sales}, and thus {quickly|shortly|rapidly} put you to the {road|street|highway} of success. |}
- It is of {massive|large|huge} {benefit|profit} to {the consumer|the buyer|the patron} market – {in {terms|phrases} of|when it comes to|by {way|method|means} of} {better|higher} {global|international|world} {reach|attain}, {it is|it's} of equal {importance|significance} for the {business|enterprise} and employment sector. {
- However, {it is|it's} {observed|noticed} that SMEs {need to|have to|must} {learn about|study|find out about} sketching their Facebook Marketing {strategy|technique} {in order to|so as to|to {be able|have the ability|find a way} to} get {maximum|most} {benefit|profit}. |}
Can I do {SEO|search engine optimization|web optimization} on my own?
You can {absolutely|completely} do {SEO|search engine optimization|web optimization} {yourself|your self} or DIY {SEO|search engine optimization|web optimization} (Do It Yourself SEO). With some {research|analysis} {and {lots|tons|heaps} of|and {plenty|lots|a lot} of|and many} {practice|apply|follow}, {anyone|anybody} can {learn how to|discover {ways|methods} to|learn to} do {SEO|search engine optimization|web optimization} {for their|for his or her} {business|enterprise}. A {quick|fast} {way to|method to|approach to} get {started|began} with {SEO|search engine optimization|web optimization} is to enter your URL {here|right here} {and then|after which} focus your {SEO|search engine optimization|web optimization} efforts on the {recommended|beneficial|really helpful} {action|motion} {items|gadgets|objects}.
Let Our {Team|Group|Staff} {Find|Discover} {The Right|The Best|The Proper} Match For You
Our {SEO|search engine optimization|web optimization} specialists will do {complete|full} {research|analysis} and {find|discover} {the best|one of the best|the most effective} {keywords|key phrases} {relevant|related} to {your business|your small business|your corporation} {that can|that may} {increase|improve|enhance} your {organic|natural} leads. There are {hundreds|lots of|tons of} of {SEO|search engine optimization|web optimization} {agencies|businesses|companies} in Pakistan and {it is {important|essential|necessary} to|it {is very|could be very|may be very} important|you will {need|want} to} {hire|rent} the one which {provides|offers|supplies} {best|greatest|finest} {results|outcomes}. We are {the best|one of the best|the most effective} {company|firm} in Karachi as {we have|we now have|we've} {all the|all of the} {mentioned|talked about} qualities which {you can find|yow will discover|you'll find} out {on your own|by yourself} as {well|properly|nicely} by {talking|speaking} to our {experts|specialists|consultants}. The {main|primary|major} {aim|purpose|goal} of this {SEO|search engine optimization|web optimization} course is {to improve|to enhance} and {enhance|improve} the technical {knowledge|information|data} of {the students|the scholars} and the job seekers on the {search engine optimization|search engine marketing|seo}. {SEO|search engine optimization|web optimization} Boost invests {hundreds|lots of|tons of} of hours {each|every} week {to test|to check} new {SEO|search engine optimization|web optimization} {techniques|methods|strategies} and monitor the {performance|efficiency} {against|towards|in opposition to} {those|these} {strategies|methods}.- The {next|subsequent} step in {learning|studying} {SEO|search engine optimization|web optimization} is to {check|examine|verify} Google's analytics {tool|device|software}. {
- Its {primary|main|major} {goal|objective|aim} is {to increase|to extend} {the quantity|the amount} and {quality|high quality} of inbound {links|hyperlinks} to {a website|an {internet|web|net} site|a {web|net|internet} site}. |}{
- If you {decide|determine|resolve} to {invest in|spend {money|cash} on|put {money|cash} into} {SEO|search engine optimization|web optimization}, your direct {investment|funding} {is going|goes} to {bring|convey|deliver} you on {the first|the primary} {page|web page} of Google, your {organic|natural} {traffic|visitors|site visitors} {will be|shall be|might be} {increased|elevated} and your {brand|model} {awareness|consciousness} {will be|shall be|might be} boosted. |}{
- The {more|extra} {people|individuals|folks} {find|discover} your {site|website|web site} {through|via|by way of} a search engine, the {more|extra} {likely|doubtless|probably} {they are|they're} {to purchase|to buy} your {product or service|services or products}. |}
- Hence, {you can|you'll {be able|have the ability|find a way} to|you {possibly|probably|presumably} can} attend {physical|bodily} {classes|courses|lessons} or {learn|study|be taught} the {skill|talent|ability} from {home|house|residence}.
- The {best|greatest|finest} {SEO|search engine optimization|web optimization} {tools|instruments} are {those|these} {that will|that may|that can} {help you|assist you to|allow you to} in your {SEO|search engine optimization|web optimization} {strategy|technique}.
{Increasing|Growing|Rising} Visibility Of Your {Website|Web Site} With Our {Seo|Search Engine Optimization|Web Optimization} {Services|Providers|Companies} Karachi
A {team|group|staff} with deep understanding of {the various|the varied|the assorted} {aspects|elements|features} of {SEO|search engine optimization|web optimization} can {guarantee|assure} you a high-quality {website|web site}. Most {focus on|concentrate on|give {attention|consideration} to} {improving|enhancing|bettering} {a website|an {internet|web|net} site|a {web|net|internet} site}'s search engine rankings and {traffic|visitors|site visitors}. These {services|providers|companies} {include|embrace|embody} on-page optimization and off-site optimization. The complexity of your {campaign|marketing campaign} will {influence|affect} {the cost|the price|the fee} and complexity of the service {that you|that you simply|that you just} {choose|select}. For {a website|an {internet|web|net} site|a {web|net|internet} site} {to benefit|to profit|to learn} from {SEO|search engine optimization|web optimization}, it {must|should} {regularly|frequently|often} {update|replace} its {content|content material}. {Is {SEO|search engine optimization|web optimization} free?
The Ahrefs {SEO|search engine optimization|web optimization} toolbar is a free Chrome and Firefox extension that {allows you to|permits you to|lets you} {check|examine|verify} for {broken|damaged} {links|hyperlinks}, {trace|hint} redirect chains and {highlight|spotlight} nofollow {links|hyperlinks} for any webpage. It {also|additionally} generates an on-page {SEO|search engine optimization|web optimization} report {that includes|that features} the webpage's: Title. Meta description.
Who Uses social media marketing?
Some {businesses|companies} use social media for {increasing|growing|rising} their {brand|model} {awareness|consciousness}, others use it for driving {website|web site} {traffic|visitors|site visitors} and {sales|gross sales}. Social media {can also|also can|can even} {help you|assist you to|allow you to} generate engagement {around|round} your {brand|model}, create a {community|group|neighborhood}, {and serve as|and function} a {customer|buyer} {support|help|assist} channel {for your|on your|in your} {customers|clients|prospects}.
Branding & {Brand|Model} {Management|Administration}
Our social media {management|administration} service will {help|assist} {your business|your small business|your corporation} {to join|to hitch|to affix} the {conversation|dialog} and generate new leads. What makes us stand out from others is that we {build|construct} {a strong|a robust|a powerful} communication with our {clients|shoppers|purchasers}. Before {starting|beginning} the project, we dig {inside the|contained in the} {mind|thoughts} of our {client|shopper|consumer} to know their targets and expectations. At Spectrum, your project {will be|shall be|might be} led by {a whole|an entire|a complete} {dedicated|devoted} {team|group|staff} consisting of project {manager|supervisor}, {creative|artistic|inventive} designer, and social media {manager|supervisor}. Your social {marketing|advertising|advertising} will {reach|attain} to a {next|subsequent} {level|degree|stage} with Spectrum.What social media {marketing|advertising|advertising} is best?
The {best|greatest|finest} social media {marketing|advertising|advertising} platforms for {business|enterprise} {include|embrace|embody} Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat.
{Web|Net|Internet} {Development|Improvement|Growth}
Facebook and Instagram {marketing|advertising|advertising} {services|providers|companies} {are often|are sometimes} linked and {can be|could be|may be} managed {together|collectively}. This {will give you|will {provide|present} you with|provides you with} an {active|lively|energetic} {review|evaluate|evaluation} of your service, product, and {brand|model}, {providing|offering} {an opportunity|a chance|a possibility} to groom {your business|your small business|your corporation} {quality|high quality} {according to|based on|in accordance with} consumers’ {reviews|critiques|evaluations}. With Facebook, your messenger {will be|shall be|might be} an open room {for your|on your|in your} {clients|shoppers|purchasers} {to discuss|to debate} their opinions. To {connect|join} you {with your|together with your|along with your} {target audience|audience|target market} {through|via|by way of} social media {is {known|recognized|identified} as|is called|is named} social media {marketing|advertising|advertising}. Our {services|providers|companies} {among|amongst} {other|different} social media {companies|corporations|firms} in Pakistan are {more|extra} {technology|know-how|expertise} forwarded and works productively to {shape|form} {the future of|the {way|method|means} {forward|ahead} for} {your business|your small business|your corporation} {in the|within the} {online|on-line} world. We encourage our {clients|shoppers|purchasers} to {participate|take part} {in the|within the} {process|course of} {and give|and provides} their {input|enter} {in the|within the} {campaign|marketing campaign}.- For {website|web site} {traffic|visitors|site visitors}, {in the|within the} first month we {only|solely} {focus on|concentrate on|give {attention|consideration} to} {reach|attain} and engagements.
- A good social media {management|administration} {company|firm} will {focus on|concentrate on|give {attention|consideration} to} a {business|enterprise}'s {ideal|best|perfect} prospects. {
- We are an {industry|business|trade} {leader|chief} in {custom|customized} {software|software program} {development|improvement|growth} and {technology|know-how|expertise} consulting. |}
- We create a {rich|wealthy} {variety of|number of} {content|content material} {to target|to focus on} your {customers|clients|prospects} {keeping|maintaining|preserving} in {mind|thoughts} {business|enterprise} {goals|objectives|targets} and make social media {strategy|technique} that entails a {rich|wealthy} {variety of|number of} {content|content material} {including|together with} {images|pictures|photographs}, video, {text|textual content}, {etc|and so on|and so forth}. {
- Our social media packages {involve|contain} {complete|full} {management|administration} of Facebook, Instagram, Twitter, YouTube, and LinkedIn. |}{
- Social media {marketing|advertising|advertising} {can be|could be|may be} {really|actually} {useful|helpful} if utilized for branding. |}
What are the {4|four} pillars of {content|content material} marketing?
One {way|method|means} {to do this|to do that} is {to understand|to know|to grasp} the the {content|content material} {marketing|advertising|advertising} {process|course of} as a framework consisting {of four|of 4} pillars (developed by Uberflip's co-founder and CEO, Yoav Schwartz): Creation, Experience, Distribution, and Insights.
{What Is|What's} A {Content|Content Material} {Services|Providers|Companies} Platform Csp?
Content {marketing|advertising|advertising} is {an online|a web-based|an internet} {strategy to|technique to} {approach|strategy|method} the {interest|curiosity} of viewer {through|via|by way of} {valuable|useful|priceless}, {relevant|related} and {unique|distinctive} {content|content material}. This {content|content material} doesn’t {only|solely} elaborate about what you {want to|need to|wish to} {deliver|ship} to a reader {but it|however it|nevertheless it} {also|additionally} acquires the {profitable|worthwhile} {customer|buyer} {action|motion}. Those tasked with {content|content material} {marketing|advertising|advertising} can {learn|study|be taught} {a lot|lots|so much} from the behaviour of the streaming-entertainment {giant|big|large}. Contentwriting, {each|every} {writer|author} goes {through|via|by way of} {several|a {number|quantity} of} checking {tools|instruments} {as {well|properly|nicely} as|in addition to} our {management|administration} {team|group|staff} vies the writing to {make {sure|positive|certain} that|be {sure|positive|certain} that|ensure that} {the quality|the standard} {is good|is sweet|is nice} and {content|content material} is flawless {materials|supplies} that fulfill {client|shopper|consumer} {requirements|necessities}. Sufi {marketing|advertising|advertising} {experienced|skilled} writers {provide you with|give you|offer you} {content|content material} {to achieve|to realize|to attain} desired {results|outcomes}. {What are the {four|4} {main|primary|major} {purposes|functions} of content?
This diagram represents the {four|4} {main|primary|major} {purposes|functions} of {content|content material}, which {include|embrace|embody} to entertain, to {inspire|encourage}, {to educate|to teach|to coach} and to {convince|persuade}. Failure to create {content|content material} that aligns with these {criteria|standards} {could|might|may} {result in|end in|lead to} {missing|lacking} out on attracting your potential audiences.
Digital {Marketing|Advertising|Advertising} {Services|Providers|Companies}
Some {heavily|closely} featured {female|feminine} characters {while|whereas} others zoomed in on politics. Which trailer {plays|performs} when {an individual|a person} navigates to Netflix’s {website|web site} {depends on|is dependent upon|is {determined|decided} by} their viewing preferences and {history|historical past}. This {company|firm} had used branding for {selling|promoting} its {products|merchandise} when branding {became|turned|grew to become} a {thing|factor} of the {past|previous} for {most of the|a lot of the|many of the} {marketers|entrepreneurs}. They {targeted|focused} {customers|clients|prospects} who had fashion-first {and trendy|and stylish|and classy} {lifestyle|way of life|life-style} with {lots of|a lot of|plenty of} {money|cash} like celebrities.- Some {heavily|closely} featured {female|feminine} characters {while|whereas} others zoomed in on politics.
- Content {marketing|advertising|advertising} works {because|as a {result|end result|outcome} of|as a {result|end result|outcome} of} it {offers|provides|presents} {people|individuals|folks} informative and {useful|helpful} {material|materials} that they {need|want} as they conduct {research|analysis} and {travel|journey} {through|via|by way of} the buyer’s funnel—from {research|analysis} and investigation all {the way|the {best|greatest|finest} way|the {way|method|means} in which} to {the decision|the choice} {to purchase|to buy}.
- We’re {great|nice} listeners, so {feel free|be happy|be at liberty} to hit us up {with your|together with your|along with your} {query|question} any time you {want to|need to|wish to}, and {we can|we will|we are {able|in a position|ready} to} {discuss|talk about|focus on} {how to|the {way|method|means} to|tips on how to} {solve|clear up|remedy} your digital {marketing|advertising|advertising} troubles. {
- They {identified|recognized} {that there were|that there have been} no fashion-savvy headphones {available|out there|obtainable} {in the market|out there|available {in the|within the} market} {and they|they usually|and so they} tapped that {niche|area of interest}. |}{
- Before {we can|we will|we are {able|in a position|ready} to} {master|grasp} {content|content material} {marketing|advertising|advertising}, {we {need|want} to|we have to} {define|outline} {content|content material}. |}{
- So you {decide|determine|resolve} to get on board with us and we’re all {excited about|enthusiastic about} how your {content|content material} will go {forward|ahead}. |}
{What Is|What's} {Content|Content Material} Management?
|} Bottom line, {content|content material} {marketing|advertising|advertising} {can help|might help|may help} {your business|your small business|your corporation} {find out how|learn how|learn the way} {to help|to assist} your {customers|clients|prospects} {more|extra}. Engaging {content|content material} builds {customer|buyer} {trust|belief} {in addition to|along with} driving {traffic|visitors|site visitors} and conversions. Although {emotions|feelings} {are {more|extra} {likely|doubtless|probably} to|usually {tend|have a tendency} to} drive B2C {customers|clients|prospects}, {marketers|entrepreneurs} can {easily|simply} pull {those|these} emotional triggers—and weave {in their|of their} products/services—through {stories|tales} {targeted|focused} to B2B audiences. B2C {customers|clients|prospects}, like their B2B counterparts, are {looking for|in search of|on the lookout for} {solutions|options} to their {problems|issues}, and your {content|content material} {should|ought to} {always|all the time|at all times} {communicate|talk} {answers|solutions}. Content {marketing|advertising|advertising} is a {very common|quite common} {term|time period} of {promoting|selling} and {selling|promoting} {the online|the web|the net} {products|merchandise}. %token%...A {Great|Good} {Gift|Present|Surprise} For Friends The video clips, influential speech about your product comes out {best|greatest|finest} in {your business|your small business|your corporation} {growth|progress|development}. Percentage of product purchases from premium influencer {recommendations|suggestions} {may not be|is {probably|in all probability|most likely} not|will not be} as {great|nice} as {other|different} influencers, {but|however} {still|nonetheless} promising. The {reason|cause|purpose}, the {reach|attain} of messages from premium influencers is {vast|huge}. However, {you {need|want} to|you should|you have to} {think about|take into consideration} the suitability of the {products|merchandise} you {offer|supply|provide} and the {budget|price range|finances} {you have|you've|you {could|might|may} have}.Who are {called|referred to as|known as} influencers?
Influencers in social media are {people who|individuals who} have {built|constructed} a {reputation|popularity|status} {for their|for his or her} {knowledge|information|data} and {expertise|experience} on {a specific|a selected|a particular} {topic|matter|subject}. They make {regular|common} posts about that {topic|matter|subject} on their {preferred|most popular|most well-liked} social media channels and generate {large|giant|massive} followings of enthusiastic, engaged {people who|individuals who} pay {close|shut} {attention|consideration} to their views.
{Marketing|Advertising|Advertising} {Executive|Government|Govt}
Affiliate {marketing|advertising|advertising} is a {process|course of} {in which|by which|during which} you earn a {commission|fee} or take {a part|an element|a component} in {profit|revenue} from {sales|gross sales} by {promoting|selling} someone’s {products or services|services or products} on social media channels. You {find|discover} {and select|and choose} a product {you like|you want} and {promote it|market it|put it up for sale} to others to earn {a piece|a bit|a chunk} of {profit|revenue} on {sales|gross sales} {that you|that you simply|that you just} make. For {a very|a really} {long time|very {long|lengthy} time}, {properly|correctly} documenting and following the success {rate|price|fee} of a PR {marketing|advertising|advertising} {campaign|marketing campaign} posed a {challenge|problem} to {brands|manufacturers} {everywhere|all over the place|in all places}. However, with the onset of {strategies|methods} {such as|similar to|corresponding to} influencer {marketing|advertising|advertising}, seeing the success of a PR {campaign|marketing campaign} has {become|turn out to be|turn into} {a lot|lots|so much} {easier|simpler}. One of {the largest|the most important|the biggest} upsides to {using|utilizing} Influencer {marketing|advertising|advertising} is how {accurately|precisely} your {campaign|marketing campaign} {performance|efficiency} {can be|could be|may be} measured. This {can be|could be|may be} {done|carried out|accomplished} {through|via|by way of} {a {variety|selection} of|quite {a lot|lots|so much} of|a {wide range|wide selection|big selection} of} {customer|buyer} {interaction|interplay} {tools|instruments} {such as|similar to|corresponding to} likes, {comments|feedback}, and tags, {etc|and so on|and so forth}.- This {leads to|results in} {an increase|a rise} in conversions by {providing|offering} their {audience|viewers} with a {special|particular} {gift|present|reward}. {
- And even so, the likes, views, followers, and {comments|feedback} generated can and have been faked {by using|through the use of|by utilizing} bots {and private|and personal} blogger networks . |}
- Being an influencer {today|right now|at present} can {mean|imply} a full time job that rakes {in the|within the} {cash|money}. {
- The communication and emotional connection between the influencer and his followers is equally {important|essential|necessary} to generate engagement {towards|in the {direction|course|path} of|in {direction|course|path} of} your {brand|model}. |}
- It {helps you to|lets you} {find out how|learn how|learn the way} {well|properly|nicely} your {marketing|advertising|advertising} efforts are performing and {to analyze|to research|to investigate} the effectiveness of your {marketing|advertising|advertising} {activities|actions}. {
- But {overall|general|total}, he insisted that Pakistan had {a long|an extended|a protracted} {way to|method to|approach to} go {in {terms|phrases} of|when it comes to|by {way|method|means} of} innovation in {content|content material}. |}
{Systems|Methods|Techniques} {Limited|Restricted} {Becomes|Turns Into} {The First|The Primary} Pakistani It {Company|Firm} To Cross Rs {100|One Hundred|A Hundred} Billion Market {Value|Worth}
I {receive|obtain} {countless|numerous} requests from social media influencers to sponsor my {business|enterprise} or {become|turn out to be|turn into} {brand|model} ambassadors. I {just|simply} ignore them as they seldom {help|assist} {your business|your small business|your corporation} {except|besides} {gain|achieve|acquire} followers {that are|which are|which {might|may|would possibly} be} 'grazers'. We {bring|convey|deliver} your message to influencers by {providing|offering} a channel of open communication between the influencer and your {brand|model}. {Do influencers get paid?
2) Instagram influencers with {under|beneath|underneath} 10,000 followers {can make|could make}, on {average|common}, $88.00 per {post|submit|publish}. Those with {under|beneath|underneath} {100|one hundred|a hundred},000 followers {average|common} $200.00 per {post|submit|publish}, {but|however} these numbers {often|typically|usually} {vary|differ|range} account to account. Most accounts {in this|on this} {level|degree|stage} are {instead|as an alternative|as a substitute}, gifted with free {products|merchandise} or {discounts|reductions} for posting.
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